In general, appraisers or appraisal companies provide an array of services that fall under the same umbrella. It's important to make a clear distinction between your services by elaborating on their use and their benefits.
Long Tail Keyword.
When consumers are searching for an appraiser, they often query for something specific. Eg: Divorce appraisal. Or: Estate appraisal...
Long tail keywords such as "Divorce appraisal" have less competition in comparison to a short tale keyword eg: "Appraisal".
Service pages allows you to describe your services to match your public listings, will substantially increase exposure to specific appraisal types.
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